Europe’s largest specialist in bar catering and related industries

  • Nordic Liquid Group has several brands in Denmark
  • Nordic Liquid Group operate in Spain
  • Nordic Liquid Group operate in Germany
Nordic Liquid Group - Founded by Nikolaj Kroell Madsen

A concept with many years of experience

The NLG group was founded in Denmark back in 2011, after acquisitions and mergers of related companies and brands. NLG currently employs 55 full-time employees and around 800 part-time employees, spread across 4 European countries.

Our strategy is to continue growth within our business areas, and increase the level of equity in the rest of the European market. The group’s turnover has grown by more than a thousand percentage points over the past 3 years. We aim to have a turnover of 30 million euros in 2023.

Cocktails with ice cubes to a conference

Our Brands

The group currently operates exciting brands such as ZubarDubar, Isklart, TenderCrate, CaterCom, Gin Hass. Lej en Bartender, KlarBar, TenderBar, Barschool , Cocktail Festival, and Let’s cocktail.

NLG is a leader in its industry, as well as a market leader in the Scandinavian market, and we are always looking for great opportunities to expand our business.

Cocktails with ice cubes to a conference

What we do best

Read more about NLG’s six focusing areas:

Expanding in Europe
European focus

Our focus is to expand our brands and businesses in the European market; today, we are present in Denmark, Germany, and Spain.

Nordic Liquid Group is a green company
Sustainability and green

We are a group with a strong focus on green conversion and sustainability. We are working on being able to be 100% green in 2024.

Nordic Liquid Group has the best team
The best team in the industry

We are proud of our team. In fact, so proud that we believe we have the best team in the industry, and our staff stands out by being very experienced and innovative.

NLG's references
Best references

Our group has the pleasure of being able to supply many of Europe’s largest companies. But we love all our customers and treat everyone equally, small and large.

Customer service

All our brands put customer service above everything else. That is why all our brands always offer 24-hour customer service by email, phone, or at one of our locations.

Nordic Liquid Group guarantee customer satisfaction
Customer satisfaction guarantee

To give all our customers the best experience. Offers all our brands full satisfaction guarantee on all deliveries, whether it is services or goods, which makes us number one in the industry!

Want to become a franchisee?

By becoming a franchisee in the Nordic Liquid Group, you have the opportunity to be part of our success. All our brands are available for franchise and our experienced team will help you all the way to succeed as a franchisee.