Find information about Nordic LiquidGroup.
Who is NLG?
Nordic Liquid Group is Europe’s largest specialist in bar catering and related industries. Furthermore, NLG is the owner of successful brands such as ZubarDubar, Isklart, TenderCrate, CaterCom,Gin Hass, Lej en bartender, KlarBar, TenderBar, Barschool, and Let’s cocktail.
Read more about Nordic Liquid Group below.
What we do best
Read more about NLG’s six focusing areas:
Our focus is to expand our brands and businesses in the European market; today, we are present in Denmark, Germany, and Spain.
Sustainability and green
We are a group with a strong focus on green conversion and sustainability. We are working on being able to be 100% green in 2024.
The best team in the industry
We are proud of our team. In fact, so proud that we believe we have the best team in the industry, and our staff stands out by being very experienced and innovative.
Our group has the pleasure of being able to supply many of Europe’s largest companies. But we love all our customers and treat everyone equally, small and large.
All our brands put customer service above everything else. That is why all our brands always offer 24-hour customer service by email, phone, or at one of our locations.
Customer satisfaction guarantee
To give all our customers the best experience. Offers all our brands full satisfaction guarantee on all deliveries, whether it is services or goods, which makes us number one in the industry!
We can work with everyone
We are extremely flexible and happy to tailor solutions for you.
Key staff in NLG
More than a team, we are a family.
Nikolaj Krøll Madsen
Nikolaj is the group’s owner and deals with sales and product development. He has a background in the media world but has worked in the restaurant and catering industry for the past 10 years.
Annette Krøll Madsen
Annette is responsible for the group, finances, and daily manager of our Nordic warehouse in Denmark. Annette has many years of experience in the food industry as a logistics and purchasing manager.
Sales & Back Office Director
Pernille prepares the best offers for our customers. She also ensures that the sales department always provides customer service and improves communication.
Emilie Bisbo Bøgh
Perhaps you have already been lucky enough to talk to Emilie? She is always available by phone and email to meet the customer’s wishes. Based on this, she prepares a relevant offer for your particular event.
Frederik is always ready for a call or a message. Then, based on your wishes, he puts together a solution and offer that fits your event perfectly.
She is responsible for the group, finances, and daily management of our warehouse in Spain.
Head of sales
Catalina von Thienen
Catalina is Head of Sales and ensures we always have a sharp offer for interested customers. She organizes sales and events so that you get the best possible experience with us.
Mikkel makes the big logistics puzzle work. He is responsible for coordinating and streamlining events’ deliveries and ensuring that they happen on time. In the past, Mikkel has been an event coordinator and organizer for large and small events.
Human resources coordinator
Louis gathers the loose ends in the drivers’ and bartenders’ schedules. With his help, we are always sure that customers get their service or products on time.
Human resources coordinator
Jónvá Ellefsen Á Norði
Every week, Jónvá makes the bartender’s shift schedule work. With events and bartenders all over the country, she makes sure that everything comes together in a higher unity, matching customers and employees.
There is always a complicated road map that needs to be worked out. Here, Jakob is responsible for ensuring that all products arrive on time and a driver is always ready for the task.
Martin Krøll Madsen
Martin is the company’s logistics consultant. Daily, he helps to pack customer orders and helps to ensure the high quality of all deliveries. Furthermore, he is responsible for the company’s recipe database.
Frank ensures that everything runs like clockwork in the warehouse, even when it is busiest. With the team, he gets everything ready for both bartenders and drivers so that customers get the best possible experience.
Martin Skjærup Nielsen
Ana-Maria is our multimedia designer. She has always been passionate about the digital world, and with Ana-Maria’s skills, we ensure that our websites are always up and running and function as they should.
Sofie Dyrelund Veng
Head of Education
800+ bartenders & logistics staff
At NLG, we employ over 800 top professional, service-minded, committed, female and male bartenders, and logistics staff, who are always ready to move to assignments across the European country. They are the reason why we are the European country leader and can handle inquiries even at incredibly short notice.
12 full time drivers & 30+ freelance drivers
We want to be flexible about time and distance. That is why we have 12 full-time drivers and over 30 freelance drivers who can transport our equipment, ingredients, spirits, and ice thousands of kilometers every year. Every day, they strive for our customers to receive their orders within the desired time. Thanks to our drivers, our customers can host their events at the expected time.
More about NLG and our vision
We strive to be the best in Europe.
We are already active in the Danish, German and Spanish markets
For the past 3 years we have been very busy. We have succeeded in establishing several of our brands in the German and Spanish markets. However, Denmark is still our main market, but we expect both the German and Spanish markets to grow larger than Denmark during 2021 and 2022.
We are expanding
At the beginning of 2020, we decided to open up the franchise model for our brands. We did this in connection with our 5-year strategy plan for growth.
We believe that the key to growth in the European market lies in working closely together with franchise partners in new countries. Our goal is to be active in most of Europe by the end of 2025.
Are you our new partner?
Use the form below to send us an email. We always make sure to return within 24 hours on all inquiries.