About NLG

Find information about Nordic LiquidGroup.

Who is NLG?

Nordic Liquid Group is Europe’s largest specialist in bar catering and related industries. Furthermore, NLG is the owner of successful brands such as ZubarDubar, Isklart, TenderCrate, CaterCom,Gin Hass, Lej en bartender, KlarBar, TenderBar, Barschool, and Let’s cocktail.

Read more about Nordic Liquid Group below.

Nordic Liquid Group are Europe's largest specialist in barcatering

What we do best

Read more about NLG’s six focusing areas:

European focus

Our focus is to expand our brands and businesses in the European market; today, we are present in Denmark, Germany, and Spain.

Sustainability and green

We are a group with a strong focus on green conversion and sustainability. We are working on being able to be 100% green in 2024.

The best team in the industry

We are proud of our team. In fact, so proud that we believe we have the best team in the industry, and our staff stands out by being very experienced and innovative.

Best references

Our group has the pleasure of being able to supply many of Europe’s largest companies. But we love all our customers and treat everyone equally, small and large.

Customer service

All our brands put customer service above everything else. That is why all our brands always offer 24-hour customer service by email, phone, or at one of our locations.

Customer satisfaction guarantee

To give all our customers the best experience. Offers all our brands full satisfaction guarantee on all deliveries, whether it is services or goods, which makes us number one in the industry!

We can work with everyone

We are extremely flexible and happy to tailor solutions for you.

Our references

Key staff in NLG

More than a team, we are a family.

Owner

Nikolaj Krøll Madsen

Nikolaj is the owner of the group and handles sales and product development. Nikolaj has a background in the media world but has for the past 10 years been involved in the restaurant and catering industry.

CEO

Annette Krøll Madsen

Annette is responsible for the group, finance, and daily manager of our Nordic warehouse in Middelfart. Annette has many years of experience in the food industry as a logistics and purchasing manager.

Head of Education

Hektor Smedegaard

Hektor is the company’s education manager. He has extensive work experience from i.a. Oblix in London and Balthazar at the Hotel D’Angleterre, as well as working with several world champions over time in the field of flair and mixology.

Responsible for product development

Kim Hass

Kim Hass is one of the world’s best bartenders. For the past 8 years, he has been behind the success of Gin Hass, which has taken the European market by storm. Kim Hass is responsible for product and concept development in the group.

Marketing Manager

Martin Skjærup Nielsen

With many years of training in the field, Martin is responsible for all the marketing here in the company. Among other things, he is responsible for promoting all our ideas, our products, and our service.

Multimedia designer

Ana-Maria Apostoaiei

Ana is our multimedia designer. She has, for as long as she can remember, moved in the digital world. With Ana’s capabilities, we ensure that our websites are up and running at all times and function as they should.

Sales & customer manager

Mikkel Rasmussen

Mikkel is our sales and customer manager. Since he was 14 years old, Mikkel has worked in the restaurant industry and worked with other people, and has a passion for the customer profession.

Warehouse & Logistics Manager

Erling Andreasen

Erling is our warehouse and logistics responsible. With many years of experience in the transport and warehousing industry, Erling ensures that all customer orders are packed and delivered in good condition.

Warehouse & logistics employee

Martin Krøll Madsen

Martin Krøll Madsen is in the company’s warehouse. In everyday life, he helps to pack customer orders and helps to ensure the high quality of all deliveries. Furthermore, he is responsible for the company’s recipe database.

Responsible for Spain & Germany

Gina Pagel

Gina Pagel is our country manager in Spain and Germany. Gina Pagel has 8 years of experience in exclusive gastronomy, including being responsible for coordinating and running major events in Palma de Mallorca and Germany, among other places

200+ team members of bartenders and drivers

Freelancers

800+ bartenders & logistics staff

At NLG, we employ over 800 top professional, service-minded, committed, female and male bartenders, and logistics staff, who are always ready to move to assignments across the European country. They are the reason why we are the European country leader and can handle inquiries even at incredibly short notice.

Drivers

12 full time drivers & 30+ freelance drivers

We want to be flexible about time and distance. That is why we have 12 full-time drivers and over 30 freelance drivers who can transport our equipment, ingredients, spirits, and ice thousands of kilometers every year. Every day, they strive for our customers to receive their orders within the desired time. Thanks to our drivers, our customers can host their events at the expected time.

More about NLG and our vision

We strive to be the best in Europe.

Nordic Liquid Group are find in Denmark and Spain

We are already active in the Danish, German and Spanish markets

For the past 3 years we have been very busy. We have succeeded in establishing several of our brands in the German and Spanish markets. However, Denmark is still our main market, but we expect both the German and Spanish markets to grow larger than Denmark during 2021 and 2022.

Go to our brands

Nordid Liquid Group are expanding to other countries in Europe

We are expanding

At the beginning of 2020, we decided to open up the franchise model for our brands. We did this in connection with our 5-year strategy plan for growth.

We believe that the key to growth in the European market lies in working closely together with franchise partners in new countries. Our goal is to be active in most of Europe by the end of 2025.

Go to our franchise model

Are you our new partner?

Use the form below to send us an email. We always make sure to return within 24 hours on all inquiries.