About NLG
Find information about Nordic LiquidGroup.
Who is NLG?
Nordic Liquid Group are Europe’s largest specialist in bar catering and related industries. Furthermore NLG is the owner of successful brands such as ZubarDubar, Isklart, TenderCrate, CaterCom, DOK5000, and Gin Hass.
Read more about Nordic Liquid Group on this page.

What we do best
Read more about NLG’s six focusing areas:
European focus
Our focus is to expand our brands and businesses in the European market; today, we are present in Denmark, Germany, and Spain.
Sustainability and green
We are a group with a strong focus on green conversion and sustainability. We are working on being able to be 100% green in 2024.
The best team in the industry
We are proud of our team. In fact, so proud that we believe we have the best team in the industry, and our staff stands out by being very experienced and innovative.
Best references
Our group has the pleasure of being able to supply many of Europe’s largest companies. But we love all our customers and treat everyone equally, small and large.
Customer service
All our brands put customer service above everything else. That is why all our brands always offer 24-hour customer service by email, phone, or at one of our locations.
Customer satisfaction guarantee
To give all our customers the best experience. Offers all our brands full satisfaction guarantee on all deliveries, whether it is services or goods, which makes us number one in the industry!
We can work with everyone
We are extremely flexible and happy to tailor solutions for you.
Key staff in NLG
More than a team, we are a family.
Owner
Nikolaj Krøll Madsen
CEO
Annette Krøll Madsen
Head of Education
Hektor Smedegaard
Responsible for product development
Kim Hass
Marketing Manager
Martin Skjærup Nielsen
Multimedia designer
Ana-Maria Apostoaiei
Sales & customer manager
Mikkel Rasmussen
Warehouse & Logistics Manager
Erling Andreasen
Warehouse & logistics employee
Martin Krøll Madsen
Responsible for Spain & Germany
Gina Pagel

Freelancers
200+ bartenders & logistics staff
At NLG, we employ over 200 top professional, service-minded, committed, female and male bartenders, and logistics staff, who are always ready to move to assignments across the European country. They are the reason why we are the European country leader and can handle inquiries even at incredibly short notice.
More about NLG and our vision
We strive to be the best in Europe.

We are already active in the Danish, German and Spanish markets
For the past 3 years we have been very busy. We have succeeded in establishing several of our brands in the German and Spanish markets. However, Denmark is still our main market, but we expect both the German and Spanish markets to grow larger than Denmark during 2021 and 2022.

We are expanding
At the beginning of 2020, we decided to open up the franchise model for our brands. We did this in connection with our 5-year strategy plan for growth.
We believe that the key to growth in the European market lies in working closely together with franchise partners in new countries. Our goal is to be active in most of Europe by the end of 2025.

Are you our new partner?
Use the form below to send us an email. We always make sure to return within 24 hours on all inquiries.