About
We are proud of who we are

It all started in 2006 with a piece of love for cocktails
At NLG, our commitment to excellence, innovation, and customer satisfaction drives everything we do. Whether a small gathering or a large-scale event, we strive to elevate your bar experience and make it exceptional. With our talented team, extensive expertise, and diverse portfolio of brands, we are the preferred choice for all your bar catering needs.
From humble beginnings in Denmark to expanding across Europe, NLG has embarked on an incredible journey of growth and success. What started as a local endeavor has become a renowned concern, captivating audiences far and wide with our exceptional bar catering services.
Our team
More than a team, we are a family.
Owner
Nikolaj Krøll Madsen
Nikolaj is the group’s owner and deals with sales and product development. He has a background in the media world but has worked in the restaurant and catering industry for the past 10 years.
CEO
Annette Krøll Madsen
Annette is responsible for the group, finances, and daily manager of our Nordic warehouse in Denmark. Annette has many years of experience in the food industry as a logistics and purchasing manager.
Sales & Back Office Director
Pernille Dybdahl
Pernille prepares the best offers for our customers. She also ensures that the sales department always provides customer service and improves communication.
Sales Manager
Emilie Bisbo Bøgh
Perhaps you have already been lucky enough to talk to Emilie? She is always available by phone and email to meet the customer’s wishes. Based on this, she prepares a relevant offer for your particular event.
Sales employee
Frederik Hyre
Frederik is always ready for a call or a message. Then, based on your wishes, he puts together a solution and offer that fits your event perfectly.
Logistics manager
Mikkel Hammershøj
Mikkel makes the big logistics puzzle work. He is responsible for coordinating and streamlining events’ deliveries and ensuring that they happen on time. In the past, Mikkel has been an event coordinator and organizer for large and small events.
Human resources coordinator
Louis Friborg
Louis gathers the loose ends in the drivers’ and bartenders’ schedules. With his help, we are always sure that customers get their service or products on time.
Logistics consultant
Martin Krøll Madsen
Martin is the company’s logistics consultant. Daily, he helps to pack customer orders and helps to ensure the high quality of all deliveries. Furthermore, he is responsible for the company’s recipe database.
Warehouse worker
Mads
The drivers are always in a hurry, so Mads ensures that everything is packed and ready for delivery. He is also responsible for ensuring that all products are on the shelves as they should be.
Marketing Manager
Martin Skjærup Nielsen
With many years of professional training, Martin is responsible for all the marketing here in the company. Among other things, he is responsible for promoting all our ideas, products, and services.
Multimedia designer
Ana-Maria Apostoaiei
Ana-Maria is our multimedia designer. She has always been passionate about the digital world, and with Ana-Maria’s skills, we ensure that our websites are always up and running and function as they should.
Content Manager
Sofie Dyrelund Veng
Product developer
Kim Hass
Head of Education
Hektor Smedegaard

Freelancers
800+ bartenders & logistics staff

Drivers
12 full time drivers & 30+ freelance drivers
We want to be flexible about time and distance. That is why we have 12 full-time drivers and over 30 freelance drivers who can transport our equipment, ingredients, spirits, and ice thousands of kilometers every year. Every day, they strive for our customers to receive their orders within the desired time. Thanks to our drivers, our customers can host their events at the expected time.
What we do best …
European focus
Our focus is to expand our brands and businesses in the European market; today, we are present in Denmark, Germany, and Spain.
Sustainability and green
We are a group with a strong focus on green conversion and sustainability. We are working on being able to be 100% green in 2024.
The best team in the industry
We are proud of our team. In fact, so proud that we believe we have the best team in the industry, and our staff stands out by being very experienced and innovative.
Best references
Our group has the pleasure of being able to supply many of Europe’s largest companies. But we love all our customers and treat everyone equally, small and large.
Customer service
All our brands put customer service above everything else. That is why all our brands always offer 24-hour customer service by email, phone, or at one of our locations.